Pluto TV debuts in Australia with 50 FAST channels

Paramount Global’s FAST operator Pluto TV is to debut in Australia with over 50 FAST channels. 

Pluto TV ‘s channels will launch on the Paramount dedicated Australia and New Zealand digital platform 10 Play on August 31.

The FAST platform’s footprint extends across three continents and over 35 markets.

The channels will include dedicated programming from Paramount’s brands MTV and Nickelodeon.

Among the 50 channels are South Park, Mtv Reality, Mtv The Shores, Nick Classics, Nick Toons, I Love Lucy, Happy Days and Dynasty.

The company recently signed a deal Virgin Media to launch the FAST streaming app on its TV boxes. Virgin Media customers with Virgin TV 360 and Stream can access Pluto TV’s portfolio of TV series and films directly via the set-top box  at no extra cost.

Olivier Jollet, executive vice president and international general manager for Pluto TV said: “These 50 Pluto TV channels represent our first step to engage with Australian audiences and we are happy to mark this milestone by partnering with 10 Play, demonstrating once more the strength of our Paramount ecosystem. As pioneers in the FAST industry, we are bringing a new and unique user experience through curated channels dedicated to this market. Our mix of local and international content which matches the needs of our local audiences is what makes Pluto TV so valuable for viewers, clients, and partners across the world’

Jarrod Villani, executive vice president, chief operating and commercial officer and Regional Lead, Paramount Australia & New Zealand (ANZ), said: “We’re excited to give our consumers a sneak peek of the ultimate lean-back experience provided by Pluto TV. We cannot wait to offer to our Australian viewers  dedicated and curated content for every generation and taste featuring cult classics and global smash hit TV series to entertain devotees and lure new fans.”

“This announcement builds on 10 Play’s success in 2023 – the biggest year ever for the platform with minutes viewed up 21% on 2022. It gives 10 Play a unique and strong point of difference in the Australian market that will build on nearly a decade of insights gathered from delivering alternate viewing experiences,” Villani added.

Pluto TV said more content and channels is to be announced closer to the launch.

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