Warner Bros. Discovery has teamed up with Thai media outfit MVTV for the distribution of WBD’s Boomerang channel from September 1.
MVTV will now be responsible for all local marketing, programming, ad sales and distribution of the channel on cable and satellite TV platforms.
Through a new content licensing agreement with Warner Bros. Discovery, the channel will continue to feature original titles from Cartoon Network and Warner Bros. Animation. New episodes – including preschool shows Batwheelsand Bugs Bunny Builders – will premiere over the next few months.
Current key titles include: The Powerpuff Girls, Justice League Action, Be Cool, Scooby-Doo, Teen Titans Go!, Ben 10, Tom and Jerry in New York and We Baby Bears. The channel is available in Thai only and remains on channel 89 on free satellite platforms.
WBD says that Boomerang is Thailand’s number one channel with kids (aged 4-14), and also ranks as the number one cable satellite channel, reaching more than 13 million viewers every month (aged four-plus).
Warner Bros. Discovery’s regional feeds for Cartoon Network and Cartoonito in Southeast Asia are unaffected, with these channels also available in Thailand on other major pay TV platforms.
Shonali Bedi, head of affiliate distribution and digital [artnerships – Southeast Asia and Hong Kong, Warner Bros. Discovery, said: “MVTV is an experienced channel operator and Boomerang will continue to build on its leadership position in the freesat space. Our deep library of animated content has proved to be a hit time and again for local audiences – and with new titles constantly being added to the mix, it’s a compelling entertainment offering for cartoon fans.”
Worawut Tavipvoradech, Managing Director MVTV (Thailand), said: “Our mission is to operate the channel as a gift for Thai kids. For the past decade, a generation of kids has grown up with Boomerang – laughing along with their families to its unique sense of entertainment and brand of humour. We are looking forward to continuing this by offering a great viewing experience, organizing events and creating compelling opportunities for advertisers looking to reach a large and engaged audience base.”
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