Australia’s pay TV provider Foxtel has extended its broadcasting partnership with mixed martial arts organisation UFC to make Foxtel and Kayo Sports the exclusive distributor of all UFC pay per views in the region.
From January 2024, all UFC pay per view events will be exclusively broadcasted on Foxtel’s Main event channel on Foxtel and Kayo Sports.
Foxtel will also remain the exclusive UFC commercial pay per view provider through its commercial arm Foxtel for Business. The deal marks a 15-year partnership between UFC and Foxtel Group.
The martial arts sport company said In Australia and New Zealand combined it has more than 4.3 million fans and 6 million social media followers, with a fanbase that is 48% aged between 18-39.
“Foxtel and Kayo Sports are the best sports broadcasters in the country, and they have backed UFC in Australia since the beginning. Together, we will continue to grow UFC in Australia, and they will be the destination for the biggest and baddest fights we put on year-round,” said UFC President, Dana White.
Foxtel Group CEO, Patrick Delany, said: “For 15 years we have been bringing the biggest UFC fights to Australian audiences and this new agreement will extend and elevate that partnership on the cusp of a golden era for the sport. UFC boasts one of the youngest fan bases of any professional sport in the country and it’s exciting to continue our partnership with a brand that has such enormous growth potential – both at home and abroad. It’s the perfect match for our more than 3 million sports subscribers streaming on Kayo Sports and Foxtel.”
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