Vialma launches classical FAST channel on Samsung TV Plus

Vialma has launched classical music FAST channel, Vialma TV on Samsung TV Plus in France and Switzerland.

The company said the channel aims to tap into the genre’s growing young following which will enable classical music enthusiasts to discover new works.

Vialma TV features concerts, film music, operas, and ballets, as well as  short films starring both established and emerging artists. This includes the renowned composer Ennio Morricone conducting his own film scores, young ballet dancers doing pas de deux in the streets, or the latest video recordings from the London Symphony Orchestra.

According to the foundation Luminate, classical music has experienced significant growth in streaming volumes for more than three years, well above the average for other genres. The audience is predominantly women and younger age groups: Deezer found that 31% of classical music streamers on its platform are under 35 years old. The BBC also reports that while young people are more attracted to classical music than ever before, they are also very interested in emerging artists and the new ways in which this genre is being staged thanks to the advent of digital technology.

Guillaume Descottes, founder, Vialma, commented: “Recent figures show that classical music is growing in popularity, with a growth rate far exceeding other genres. Young people in particular are looking to consume classical music to help them concentrate, study, and relax and improve mental wellbeing. These audiences are digital first, however, there are very few fully digital classical musical services. With this channel, we want to give younger audiences a way to easily access free classical music in a format they are comfortable with.”

Antoine Chotard, strategic partner development, Samsung TV Plus France, added: “We have chosen to distribute Vialma TV, because its offer brings a fresh approach to classical music. Vialma’s FAST channel offers modern programmes, and programmes which have been adapted for new FAST audiences.”

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