French satellite operator Eutelsat Communications has joined forces with Emirates Integrated Telecommunications Company, du to upgrade its direct-to-home satellite services across the Middle East and North Africa (MENA) region.
Per the deal, du is to increase capacity at the 7/8° West orbital position which will deliver high-definition content to viewers, with an optimised user experience.
According to Eutelsat, the 7/8° West orbital position reaches 90% of TV homes across the MENA region, and offers the largest exclusive reach. Audiences appreciate the unparalleled line-up with around 900 TV channels broadcasting from the location. This new partnership with Eutelsat enables du to enhance the delivery of content for its customers across MENA, with boosted capacity and an improved end-user experience, to better serve customers broadcasting TV channels in both standard and high definition.
“We are continually expanding and enhancing our services and products portfolio to serve the growing demands of broadcasters and content providers. Increasing our satellite capacity on the 7/8 W orbital position enables our customers to reach more end users across the region and deliver more HD and SD services,” said Karim Benkirane, chief commercial officer at du. “We are dedicated to providing reliable, high-quality delivery every time, no matter which device, platform or technology is being used. We are very pleased to be working with Eutelsat to boost our capacity and offer unparalleled reach, flexibility and availability for our customers, making it simple for broadcasters and content owners to succeed.”
“du’s satellite services are a critical component of Eutelsat’s offering for audiences in the Middle East and North Africa and demonstrate our commitment to connecting customers and end-users across the region. We work with world-class satellite provider partners to deliver state-of-the-art broadcast services via the region’s largest teleport,” said Mahmoud El Danaf, Eutelsat VP for MENA Sales Region.
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