Webinar | The State of FAST: Challenges and Opportunities That Lie Ahead

Waseem Ahmed April 05, 2023

Free Ad-supported Streaming TV (FAST) is having its moment in the spotlight. Major industry players from Warner Bros. Discovery’s ‘MotorTrend’ to NBCUniversal’s ‘Dateline’ are launching FAST channels, while the advertising revenue of FAST in the U.S. is expected to reach over $6 billion by 2025. It’s clear content publishers are recognizing the potential of these services to attract and retain audiences.

In this webinar, Wurl’s Head of Strategic Content Partnerships, Dave Bernath, will dive into the data from Digital TV Europe’s 2023 Annual Industry Survey, unveiling what content publishers see as their biggest challenges and opportunities ahead in the FAST space. Dave will explore key findings around the commercial prospects of FAST, what is needed to develop a profitable FAST proposition, and the industry’s biggest advertising priorities when it comes to launching a FAST channel.