OTT episode and movie revenues will reach $45 billon in Western Europe by 2028, according to a report conducted by Digital TV Research.
The research outfit predicted this will amount to a $18 billion rise in revenues from the $27 billion generated in 2022.
Digital TV Research’s analysts further added the UK will account for $10 billion in 2028, with Germany at $8 billion and France $7 billion. From the $18 billion additional revenues, the UK will contribute $3.6 billion, Germany $3.6 billion and France $2.3 billion.
This comes after the media research firm last reported OTT TV episode and movie revenues across 22 Eastern European countries will double from $2.9 billion to $5.7 billion between 2022 and 2028.
“AVOD will grow faster than SVOD. AVOD revenues will increase by $10 billion between 2022 and 2028 to reach $16 billion. SVOD revenues will total $24 billion by 2028 – up from $17 billion in 2022,” said Digital TV Research, principal analyst, Simon Murray.
from Digital TV Europe - For the latest news about the business of broadband and Pay TV https://ift.tt/9D7vdUf
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