IMG’s airline and cruise line broadcaster Sport 24 has struck a deal with FIFA to broadcast the FIFA Women’s World Cup Australia & New Zealand 2023.
Sport 24 will deliver live coverage across 64 matches from the FIFA Women’s World Cup 2023 taking place in Australia and Aotearoa New Zealand between 20 July- 20 August on airlines and cruise lines across the world.
The channel recently provided over 125 hours coverage of FIFA World Cup Qatar 2022 which reached a total of 5 million viewers across more than 800 aircraft and 150 cruise ships. It has since picked up the rights to the upcoming Rugby World Cup 2023 and ICC Men’s Cricket World Cup 2023.
“Off the back of our best ever FIFA World Cup coverage, we’re delighted to add more thrilling international football to our global rights portfolio for our airline and cruise ship partners. The FIFA Women’s World Cup is set to be a global spectacle and now passengers can watch the very best sporting action even while travelling,” said Richard Wise, SVP, content and channels for IMG’s media business.
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