CTV channel development and monetisation platform, VlogBox, has secured a partnership with the distribution company, Motion Pictures, to boost their CTV presence with the preschool animated show, Mya Go.
The brand new Roku channel Mya Go revolves around the eponymous educational show that explores the world and shows its young viewers how they can experience it. The channel is also expected to arrive on Amazon Fire TV and Android TV later in the year.
The animated series of the same title is co-produced by Irish studio Piranha Bar and Motion Pictures.
Vlogbox has over 1,000 CTV apps on top streaming platforms. The global media house delivers incremental reach, giving access to quality CTV inventory with cross-generational demographics, focusing on the UK and US markets.
Motion Pictures’ executive producer, Guille Ayora, expressed his excitement about the new parternship.
“A sense of direction and professionalism is what the VlogBox team showed us and proved it in every single step of the process. We expect a lot from this partnership and hope that VlogBox’s unparalleled experience will help us to open new horizons and increase our audiences,” he said.
Nikita Platonenko, CEO at VlogBox said, “We hope that we can further explore the kids’ content market with Motion Pictures and Piranha Bar from now on and work together on other exciting projects in the future. It’s an amazing opportunity to deliver our expertise as marketing professionals in a multilanguage market.”
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