Deutsche Telekom has teamed up with with AI-based video specialist WSC Sports to integrate a new solution on its platforms in an aim to broaden the company’s reach and engagement of its sports content.
The partnership with WSC Sports already commenced mid-way through last year, with a cloud-based AI-powered solution being utilised by Deutsche Telekom’s TV and its OTT services – MagentaTV and MagentaSport.
The solution analyses games in real-time and automatically creates highlight snippets of the match. The clips are then automatically packaged with customised branding and instantly distributed to various internal and external digital platforms.
According to the company, WSC’s platform has been used to create more than 5,500 highlights on the Deutsche Telekom platforms including the FIFA World Cup, Women’s Bundesliga, German Ice Hockey League, and Basketball Euroleague.
Arnim Butzen, Head of TV at Telekom said the partnership will “enable us to play out our exclusive content faster and more efficiently, thus significantly increasing interest in the various sports.”
He added, “Overall, we have generated more than 400 million video views across all platforms and social media channels since the middle of last year thanks to the use of the tool. This success shows that we are hitting a nerve with our target groups.”
“Integrating our leading AI Powered highlights solution into one of the largest telecommunications networks in Europe is a natural fit, and we are looking forward to further unlocking the full potential of Deutsche Telekom’s impressive portfolio of sports media rights,” WSC Sports chief business development oficer, Aviv Arnon added.
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