Colors and TRESemmé’s association hits a hat-trick on Bigg Boss 16

Mumbai: Colors' reality show Bigg Boss 16 has partnered with TRESemmé as its ‘powered by’ sponsor, making it a hat trick. The brand has been a consistent standout in the Bigg Boss house with its contextual collaboration in the form of hair styling partners in season 14, followed by a life-size mirror in the restroom during season 15. This year too, audiences are able to witness a unique integration of TRESemmé taking centre stage in the BB house.

The ladies inside the BB16 house are invited to the "TRESemmé Style Icon" task, in which they don varied hairstyles resonating with iconic divas by showcasing diva-esque do’s with TRESemmé products. The ladies also walk the branded TRESemmé ramp, and the contestant with the best hairstyle is crowned the TRESemmé Style Icon.

Commenting on the association, Hair Care India head of beauty & wellbeing Ishtpreet Singh said, "Bigg Boss as a property, has become a household name in India. Our continued partnership with Bigg Boss is a testimony to the great success we have achieved together. We are excited to have rekindled our partnership for this season as well. This collaboration has allowed us to maximise our reach not just on TV but also on digital with Bigg Boss streaming on Voot."

Viacom18 head of revenue, Colors Pavithra KR says, "Our partnership with TRESemmé has been a long-standing association, as we ensure we deliver value by making it a part of the narrative of the show. TRESemmé Salon or the TRESemmé vanity zones are some of the ways the brand has found the most unique and engaging spaces inside the house. This season, we bring the brand’s proposition of salon-like hair alive through fun tasks like TRESemme Style Iconand TRESemme Salon Night, recreating excitement and engagement around the brand through effective storytelling."

The 16th season of Bigg Boss is focused on offering a robust experience to brand partners through means of engagement, excitement, & entertainment. The idea is to assist the brands in creating a powerful and impactful narrative that has the potential to build a lasting connection with the audience through content present in multiple markets across geo-social cross-sections in India.

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