Mumbai: India's packaged drinking water brand Bisleri has become the official hydration partner of the Gujarat Titans. It has formed a three-year partnership, beginning with the 2023 cricket season.
Bisleri has a more than 50-year legacy of championing the narrative on the importance of staying hydrated and healthy, a cause that resonates strongly with today's youth.
Commenting on the association, Bisleri International Pvt. Ltd. vice chairperson Jayanti Chauhan said, "Cricket as a sport unites the entire country in setting benchmarks of athletic performance and endurance. The collaboration of Bisleri with Gujarat Titans is a strategic approach to being a part of our consumers' health and fitness mission. As we move forward, we will continue to drive more meaningful sporting and athlete-led collaborations that build brand connections with youth."
Also, commenting on the association, Gujarat Titans COO Arvinder Singh said, "It gives us immense pleasure to announce Bisleri as our hydration partner for the next three seasons. Both of us strive for excellence in our respective fields and look forward to a long and mutually beneficial relationship."
For decades, Bisleri has been at the forefront of educating consumers about the importance of hydration. Bisleri has previously collaborated with some of the country's largest marathon events, including those in Mumbai, Delhi, Kolkata, and Bangalore. Bisleri aims to drive the hydration narrative across multiple platforms, build brand love, and connect with youth, with a strong emphasis on continuing to associate with sporting events and athletes.
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