Aquafina appoints Katrina Kaif as its new brand ambassador 

Mumbai: After a 16-year run with Slice, Bollywood actress Katrina Kaif has announced her departure, but she remains a part of the PepsiCo India family as the face of its packaged water brand Aquafina. Kaif has created some of the most iconic and memorable brand campaigns that have resonated strongly with consumers for Slice.

Speaking about the association, Kaif said, "Hydration has always been a key area of focus for me. I've been wanting to do something in the hydration space for some time now and am delighted to get this opportunity with PepsiCo India to be the face of Aquafina. In addition, Slice has been one of the longest collaborations that I have been a part of. It’s been an amazing association, and I wish them the best for the journey ahead."

PepsiCo India associate director of Tropicana and Slice Anuj Goyal commented, "Goes without saying, Slice will always remind us of Kaif, who has been a wonderful face for the brand for the last 16 years. The campaigns that we have created together will go down in history and always remind their audiences of the indulgence of mangoes. It is not a goodbye, but rather the beginning of a new journey as we continue our association with her by welcoming Kaif to our Aquafina family."

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