Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of corporate executives through a fun lens in an attempt to get to know the person behind the title a little better.
This week's session features SocioClout CEO and founder Bitesh Singh, who has been consistently and proactively implementing concepts like influencer marketing, content marketing, meme marketing, and more. He focuses on finding the targeted call in the easiest ways.
Launched in 2020 by Singh, SocioClout is an influencer marketing agency that brings together creativity and ROI. The company is dedicated to establishing brand communication through sharp, cutting-edge approaches, first-hand storytelling, strategic engagement, and polished influencer marketing for brands across sectors. SocioClout is driven by the idea of "connect, create, and capture" (CCC) and focused on ideating the campaign strategies and supporting them through the right influencer channels, resulting in an impactful impression and high-quality engagement.
Singh believes in acting swiftly and impactfully in business. He is a self-motivated leader with a zest for entrepreneurship that drives the organisation to excel in serving the client. He closely examines the market to ensure that new-age solutions reach the audience in the simplest form possible and easily connect with them.
His passion for excelling in the digital marketing field in India and starting an influencer marketing agency eventually led to the creation of SocioClout.
So, without further ado, here it goes…
- Your mantra for life
My mantra for life is a vision—a dream with a plan—to always achieve what I have always dreamed of and to keep learning. A vision with a plan has the power to change the world, not just for you but for the people around you.
- A book you are currently reading/plan to read
I am currently reading "The Philosophy of Money" by Georg Simmel.
- Your fitness mantra, especially during the pandemic
My fitness mantra is to stay focused and motivated. During the pandemic, since most of the gyms were closed, I was doing meditation and yoga to keep myself focused on my fitness goals. Currently, I have joined a gym and am following a balanced diet to keep myself healthy and fit.
- Your comfort food
Since I live far away from home, my comfort food is home-cooked food, especially home-cooked chicken.
- When the chips are down a quote/ philosophy that keeps you going
"Success is walking from failure to failure with no loss of enthusiasm" - Winston Churchill
Running a bootstrapped agency is difficult. On my journey, I've encountered some success and a lot of failures, but I haven’t let these failures demotivate me. I learn from these failures; learning helps me find a way to be successful.
- Your guilty pleasure
I usually prefer going out for a walk or a long drive while listening to music.
- When was the last time you tried something new?
Actually, I am trying something new right now. CreatorsClout is a new business I've started. With CreatorsClout, we have started a creator onboarding and management business that will bridge the gap between brands and regional influencers.
- A life lesson you learnt the hard way
Success comes with a lot of challenges. Sometimes you have to fail multiple times to be successful, and it’s not easy to stay motivated while you are failing again and again, but this is what you learn in life. Fall and get up, but never give up!
- What gets you excited about life?
The motivation to achieve what I have planned and the fact that every day is a new day I like to face challenges and overcome them.
- What’s on top of your bucket list?
Seeing SocioClout become one of the top influencer marketing agencies in India, or even the world, Who knows? The sky's the limit!
- If you could give one piece of advice to your younger self, what would it be?
Never stop yourself from trying new things. Always go for that one difficult thing that you have doubts about. Even if you fail, at least you tried and learned.
- One thing you would most like to change about the world
I want to change our country's educational scenario. Every child deserves a good and free education. Not just this, I want to do my part to help fix the shortage of jobs in India by scaling SocioClout.
- An activity that keeps you motivated / charged during tough times
Recalling my successes and reliving those emotions can prove to inspire me to work harder towards my new objectives and help me attain my goals.
- What lifts your spirits when life gets you down?
The thought that I still have a lot left to achieve in my life and the fact that my dreams are bigger than my failures.
- Your go-to stress buster
Long drives.
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