SilverEdge onboards Rijo Mathew as COO and Nivas Salian as CGO

Mumbai: SilverEdge, the only lifestyle company in India that is catering 40+ mature age segment in the market, announced that Rijo Mathew, has been named chief operating officer and Nivas Salian as chief growth officer, with effect from 1 December.

 Mathew has gathered 17+ years of experience from various industries like cosmetics, baby care, FMCG, spices, home care, pharmaceutical, sexual wellness, food etc. He has expertise in the areas like R&D, innovation, sourcing, regulatory, and sustainability with companies like Dr Reddy’s lab, Zydus Cadila, ITC, Biocon, Jayati Spices, Oriflame Sweden and TTK Healthcare.

Salian has been a business growth driver and transformation leader with over 3 decades of robust experience in delivering multi-fold growth and profitability in Dubai. He has international exposure across markets covering India, China, Bangladesh and GCC. Salian adds a valuable strength to work across the multicultural environment and deliver robust growth and profits in a highly conducive and competitive market.

“We are excited about growing our SilverEdge family with many new growth opportunities ahead of us. Matthem and Salian will be an integral part of the SilverEdge growth story and they have the ability in bringing us to an enviable position in the industry. With their experience and able leadership, we look forward to achieving newer heights,” said first-generation entrepreneur and SilverEdge founder Nagessh Pannaswami.

“With SilverEdge we will serve an unserved audience. And that by itself is a great starting point. Our products are of the highest standards and are ingredient dense,” said Mathew.

 “It gives me great joy to be associated with a first-of-its-kind category creation business that SilverEdge has embarked upon. It is the right product intervention at the right time. We are going through exciting times with many new growth opportunities ahead of us,” said Salian.


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