Natural Diamond Council and Vogue India join hands to bring ‘Forces of Fashion’ to India 

Mumbai: Natural Diamond Council joined hands with Vogue India to bring the "Forces of Fashion" event to India for the very first time.

"Forces of Fashion" saw Vogue editor-in-chief Dame Anna Wintour and Vogue global editorial director, Condé Nast chief content officer, and Vogue India’s head of editorial content Megha Kapoor come together for a panel discussion with the country’s celebrated designer Sabyasachi Mukherjee. The themes included diversity, new age fashion media, sustainability, slow luxury, and the very fabric of India’s fashion scene.

The conversation touched upon what the youth looks for in luxury today, to which Wintour replied, "They are all about quality, borderless content, integrity, heart, and strong values. It is good to have people who question you and have a different point of view; who will speak their mind and disagree. They are progressive, stand up for the choices they make, and stand by these choices. Diversity, sustainability, and inclusivity are important values for us at the group as well, and we have the opportunity to become the torch bearers for the future."

Natural Diamond Council - India & Middle East managing director Richa Singh said, "Natural diamonds have always been an integral part of not only fashion but also Indian culture. The driving force behind making these jewels such an intrinsic part of our lives are the craftsmen and visionary designers who bring this sparkle alive. Indian artisans are recognised as amongst the best in the world, and "Forces of Fashion" was the perfect way to encourage such conversations at a global level while also celebrating the impact of our country on the world of fashion." 

Kapoor added, "We’re so thrilled to bring Vogue’s "Forces of Fashion" to India! It’s really fitting that the first Vogue event back in person was "Forces of Fashion," because fashion should answer the bigger questions: where we are now, where we’re going next, and speak to the intersectionality around issues including representation, diversity & inclusion, and sustainability. This made the Natural Diamond Council our perfect partners with their values of slow luxury and a focus on handmade and craft. Also, what a coup to have the "Force of Fashion" herself, Anna Wintour, talk through the vision moving forward for Vogue and the industry on a wider level."

"Forces of Fashion" India celebrated the industry’s biggest and brightest names at the coveted event, including Sabyasachi Mukherjee, Manish Malhotra, Masaba Gupta, Gaurav Gupta, Amit Aggarwal, Sanjay Garg of Raw Mango, Falguni & Shane Peacock; while the style quotient was elevated with Ayushmann Khurrana, Tamannaah Bhatia, Manushi Chhillar, Ananya Birla, Vijay Verma, Mira Rajput, Aditi Rao Hydari, and Shibani Dhandekar, among other guests.

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