Colors ‘Bigg Boss 16’ hits the no.1 spot in the non-fiction category

Mumbai: Colors’ Bigg Boss 16, hosted by actor Salman Khan, has bagged the No. 1 spot in the non-fiction category.

The season has reached over 127 million viewers with over 36 billion viewing minutes on Colors and 600 million views on Voot after six weeks of nonstop drama and unrivalled entertainment. The current season has seen a 41 per cent increase in viewership on Colors and a 40 per cent increase in consumption on Voot.

Viacom18 Hindi Mass Entertainment and Kids TV Network head Nina Elavia Jaipuria said, "With daily social media trends, high audience engagement, and the no.1 spot, Bigg Boss has yet again established itself as not just a cult show, but an emotion that the nationwide audience celebrates. It’s a platform that continues to provide advertisers with innovative ways to engage with the viewers and we are thankful for their support on the show. With weeks of drama yet to unravel and tasks to be performed, we promise to deliver to our audience unparalleled entertainment and look forward to their continued love.

As they watch the contestants compete for survival in the house, go about their daily activities, and complete tasks, viewers of Bigg Boss 16 are on edge. Colors launched a 360-degree, high-impact campaign across platforms to establish the season's theme, "Game badlega kyunki ab BIGG BOSS khud khelega."

Viacom18 Hindi Mass Entertainment chief content officer Manisha Sharma added, "The 15-year long association of Bigg Boss with the audience is in itself a testament to its popularity. We truly believe that the innovative theme, the exciting line-up of celebrity housemates, and Bigg Boss’s ultimate gameplay have led to the success of the sixteenth edition. With more twists and turns in store, we hope to continue to surpass viewers' expectations with this season."

The channel said that the show produced 20 million conversations and numerous organic trends, from allowing viewers to interact with the competitors for the first time to unveiling the house with a digital creator. With all of this and more, the current season gets a staggering three billion reach, one billion views, and 97 per cent of the voice in the GEC industry, making it the most popular show in the GEC field on social media.

In addition to the strong levels of engagement this season on COLORS' social media platforms, over one million Voot users were engaged with games like the 'Boss Quiz' and 'Video Vichaar,' among others.

Bigg Boss 16 has drawn a wide range of companies as one of the most talked-about reality series in the nation because it offers an excellent platform for audience engagement and communication. The 16th edition is sponsored by TRESemmé, powered by Ching's Schezwan Chutney, MyGlamm, Hershey's Kisses, and Danube Properties, with Garnier Men serving as associate sponsors.

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