Actimedia PR & Digital bags XSEED’s PR & communications mandate

Mumbai: Singapore-based education programme XSEED has appointed Actimedia PR & Digital as its pan-India PR & communications agency. Founded in 2014, XSEED aims to instil critical thinking and problem-solving skills in schoolchildren from kindergarten through eighth grade (K–8).

XSEED is a K–8 academic programme that helps schools deliver the curricula of all major boards (including CBSE and ICSE, among others). XSSED deploys proven research-based teaching methodologies that use interactive resources as well as books that help make children of today more confident and ready for the 21st-century workplace.

"Our goal with XSEED is to build a transformative education ecosystem that benefits 10 million confident lifelong learners. We want to educate children in a way that helps them reach their true potential using our engaging, immersive, & interactive methods and modules of learning so that they are future-ready for taking on the world. We are excited to partner with Actimedia, whose strategic approach and reach, as well as extensive brand-building experience, will assist XSEED in reaching its audiences across India," said XSEED founder Ashish Rajpal.

"XSEED is in a sweet spot right now with its unique academic programme that seamlessly combines all the key elements of modern learning —books, teachers, training, and digital access. The education system in India is currently going through an upheaval, with the traditional learning system being phased out to welcome the new education policy. Being a pioneer of new-age learning, XSEED is ready to ride the wave of change. We are happy to carry forward Ashish Rajpal’s vision and take part in this movement of transformation," said Actimedia PR & Digital founder and managing director Amitabh Saksena.

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