YouTube Confronts TikTok Challenge With Its Best Weapon: Cash For Creators

YouTube will start paying top creators in its Shorts platform a percentage of ad revenues, and will launch a simpler music-licensing program. The video giant is using its cash to keep creators from turning to TikTok to make a living. It may also shift the makeup of YouTube's huge creator economy.

from Forbes - Media https://ift.tt/7CluthB