MX Player gets into a multi-year partnership with Lionsgate

Mumbai: MX Player has partnered with global giant Lionsgate to bring premium Hollywood content, including award-winning titles across genres.

With over 200,000 hours of content across 800+ original series, web series, international, dubbed content and an average time spent of 56 minutes per user per day, MX Player continues to ink partnerships to make quality content available to all of its users.

MX Player senior vice president (content acquisitions and alliances) Mansi Shrivastav said, “At MX Player, we are invested in our consumers. As the second largest entertainment ecosystem across the globe, we have continually and consistently brought diverse content to the platform across genres, formats, and languages. Our partnership with Lionsgate allows us to bring some of the most popular and commercially acclaimed Hollywood films to our viewers in their local languages.”

She further added, “This partnership also enables us to attract new users to the platform while consolidating our existing audience base. We are thrilled with this alliance and look forward to working closely with the team at Lionsgate to make more Hollywood content available for users in the region.”

MX Player users in India, Pakistan, Afghanistan, Nepal, Bangladesh, Bhutan, Sri Lanka, and the Maldives will now have access to 50+ Hollywood blockbuster films dubbed in Hindi, Tamil, and Telugu each year as a result of this collaboration.

Through this collaboration with Lionsgate, MX Player will have access to the most recent and well-liked Hollywood blockbusters, significantly broadening its current content inventory and enabling fans to watch movies in their preferred language.

Lionsgate vice president (licensing and content partnerships) Gayathiri Guliani said, “Lionsgate has been bullish for its compelling content slate, and we are delighted to partner with MX Player as this will multiply our consumption, reaching out to maximum viewer base. It’s all about genre diversification, breaking language barriers, and having the best stories to watch. This alliance is all set to grow with multiple Lionsgate titles made available on the platform, spoiling viewers for choice.”

"Hunger Games: Mockingjay part 1", "Hunger Games: Mockingjay part 2", "War" (2007) and "Destruction: Las Vegas" (2013) are among the recommended titles for September 2022 on MX Player.


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