Jim Beam picks Leo Burnett as global agency of record

Mumbai: Leo Burnett has once again won the Jim Beam global creative account. The account was won following a multi-agency pitch. The agency is tasked with developing a new global positioning and creative platform for the historic bourbon.

This is the second time Leo Burnett has been named AOR (agency-of-record) for Jim Beam. The Publicis agency previously received the designation in 2016, before the brand started working with DDB in 2018, according to AgencySpy.

Speaking of this association, Leo Burnett Chicago president & chief Britt Nolan said, "Crafting the next chapter of an iconic brand like Jim Beam is a responsibility we don’t take lightly. We’ve been proud to deliver strong results for Beam Suntory’s small batch portfolio and couldn’t be more excited about this next stage of our partnership."

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