Havas Life Sorento ropes in John Mathew as president

Mumbai: Havas Life Sorento (HLS), the health division agency of Havas Group India, has announced the appointment of John Mathew as president. As a part of his role, John will oversee the HLS business in collaboration with the Global Havas Health & You (HHY) team.

He will work towards providing a new horizon to the existing business while additionally creating a reliable gateway for new business opportunities. John will support Havas Life Sorento managing director Sangeeta Barde in further building the agency’s perception and position in the market.

Havas Life Sorento has played a pivotal role in the group’s growth journey through new business growth, cutting-edge work, and thought leadership, according to the agency. To maintain this momentum, the agency has been strengthening its teams, and John's appointment comes at an important juncture in HLS's growth journey.

Speaking about the appointment, Sangeeta said, "Havas Life Sorento has been witnessing a robust growth trajectory on the back of innovative campaigns over the last few years. We’re delighted to welcome John on board as we continue to grow further, breaking barriers and disrupting conventions for the health of brands, businesses, and people through purposeful and meaningful work."

"Returning to advertising is an exciting homecoming for me," said John Mathew. "As HLS enters its next growth phase in Health Marcom, health content and health-tech solutions, I hope to make a meaningful difference to the business and brands of our clients by applying the learning I have had so far and from the learnings of ‘Havas Life and Havas Health & You’ by collaborating with the talent across our group companies," he added.

"I am delighted with the progress and the growth we have made with Havas Life Sorento in the last few years with Sangeeta at the helm. It became pertinent to further bolster the leadership team of the agency, and I am glad John has taken on this profile. I wish him all the best and welcome him to the Havas family," said Havas Group India group CEO Rana Barua.

With an experience of over 24 years, John has been instrumental in building prominent brands like Cipla, RK Swamy BBDO, Novartis Healthcare, and Glenmark Pharmaceuticals. Most recently, he was a part of Glenmark as head of digital & multichannel marketing, where he facilitated the building of brands like Fabiflu, building a technology platform for online doctor engagement and strengthening multichannel marketing strategy and governance. He has also assisted in bringing the culture of implementing customer feedback to digital platforms, reviewing market changes and technological gaps that provide an extra edge to the digital world. Over the course of his career, he has also founded and introduced four different consumer health platforms.

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