Unilever Professional India eyes portfolio expansion; launches digital distribution network in India

Mumbai: Unilever Professional India, also known as UPro, has announced that it will be extending its portfolio under the brand names CIF, Domex, Surf, and Comfort to include products like glass cleaners, air fresheners, degreasers, kitchen hygiene products like dishwasher chemicals, food contact safe surface sanitizers, kitchen sanitizers, laundry care detergents, and fabric conditioners for commercial use.

The products are designed to meet the daily needs of cleaning experts at an affordable price, providing maximum performance. They are manufactured in India and are suitable for Indian operating conditions.

It further plans to launch a digital distribution channel through its website to reach small operators in India.

UPro’s priority would be to tap into food services, hospitality, laundrettes, offices, and schools. The business will also address accessibility issues with how instructions are communicated on the product packs.

Poor working conditions, lower pay, and societal perceptions make the job of a cleaner less attractive, and it is even tougher for the female workforce. Yet the need for professional cleaning requires an understanding of processes and the right application knowledge of cleaning chemicals. UPro plans to address this issue by making the portfolio simple yet effective and making the guidelines accessible digitally.

With a product range that is locally manufactured, combined with deep operator insights across geographies and professional usage manuals delivered digitally, UPro promises to make professional cleaning chemicals accessible to all.

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