Aaj Tak beats Zee News in a prime time slot with its new show 'Black & White'

Mumbai: Aaj Tak's show Black & White has surpassed Zee News’s show DNA in terms of viewership.

After leaving Zee News and its show DNA, journalist Sudhir Chaudhary joined Aaj Tak and launched his new prime-time show Black & White.

In the latest week rolled data, Black & White in Wk 32 was at 824 (ooo) AMA and has crossed the viewership of DNA, which stood at 792 (000) AMA with the last six-week average (between Wk 20 to 25 at 9 to 10 p.m. on weekdays).

In terms of daily average reach, Aaj Tak is 20 per cent ahead of Zee News with 6428 (000) AMA in Wk 32, whereas Zee News was at 5345 (ooo) AMA between Wk 20 and 25.

When it comes to cumulative reach, Aaj Tak is 23 per cent higher at 24616 (000) AMA between Wk 32 compared to Zee News, which is at 20063 (000) between Wk 20 and 25 AMA between 9 p.m. and 10 p.m.

from Indian Television Dot Com - The one-stop online source for the Indian cable, satellite, terrestrial, DTH television, business. Everything you wanted to know https://ift.tt/cxU9fbT