Now an ad in the phone can recharge your DTH. Be in news for raising $15 million from venture capital firm IDG Ventures and hedge funds in March MaverickCapital, Vserv is news again. Intelligent platform for mobile marketing in India and Southeast Asia, which help companies, providing data on consumer buying behavior of target their ads are now entering the market for online recharge in India data.
It is unique in the way that consumers can recharge DTH and mobile operators in the banner or advertisement provided.
Vserv allow telecommunications companies to promote segmented offerings through data and voice. By conducting these operations, Vserv increases ARPU telecommunications companies. While for DTH operators, this translates into selling packages of segmented channels leading to a significant jump in subscriptions and increased revenue.
Commenting on the launch of the e-commerce solution for telcos and DTH, Dippak Khurana, Co-Founder and CEO, Vserv said: "With powerful 120 unique users Mn in India along with this solution creates a Vserv trade harmful development in the mobile Internet ecosystem. While our Smart Data platform is a revolutionary offering for mobile marketing, with our trading solution, now completed the journey of a user purchase intention.
This unique approach provides a powerful opportunity for consumer-facing companies that seek to take advantage of the growing base of mobile Internet users. "
Vserve states in its press release, the total income of the direct-to-home (DTH) and telecommunications in India stood at about $31 billion last year 2014. Approximately 10% of these revenues were generated online and is expected to grow business side of 300% over the next four years.
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