Airtel added service Freemium PPV movies in digital TV DTH
Viewers can watch movies for free 3/4th screen and can pay for the full screen view.Although the concept of pay-per-view (PPV) is not new to the operators of Direct to Home (DTH) services in India, Airtel has this idea. The service, called freemium PPV access version is basically advertising for the PPV, while the customer the opportunity, all content without paying for it or pay for it and remove the ads.
Watching movies are in the space of three quarters of the screen available, while the L-shaped indicators are provided on the remaining 1/4th. Who wants to see the movie in full screen mode can pay the special assessment for that particular film. Airtel has announced the launch of this service, who planned to coincide with the celebrations for the 100 years of cinema, and is the first DTH operator in India to launch this type of service.
Freemium PPV service is available in the channel. 155 high on DTH platform Airtel Digital TV standard definition and high-definition set-top boxes recorder. Anyone can watch the movie in full screen mode and subscribe to the film registered by SMS BOOK <155> 54 12,150,325 or simply by dialing the telephone number (RTN).
This is the first of this type of service, which gives customers the opportunity for them to see the movie either free or paid, and an ad-free experience. If a consumer is free, the station is to receive revenue from advertising and brand advertising to be placed. For now have other operators like Tata Sky channels, PPV movies, where you have to pay for a movie, or vision is blocked. Videocon D2H, meanwhile, has three movie channels for a fixed monthly fee, including d2h cinema shows relatively recent releases from Bollywood.
