NDS technology company now serves more than 20 million households in India, representing more than 100 million viewers, with their coding and middleware experience.
Dr. Abe Peled, NDS President of the Executive, speaking exclusively to Advanced-Television.com New Delhi, where he participated in a demonstration to celebrate the event, said some of the best news is that the result was just the tip "of the iceberg" as far as the future of pay television prospects were concerned. "There are some 120 million middle-class homes in India and is growing at nine percent annually, and they want to service high-end television. The other good news is that the Indian government is now strongly supports the digitization of all cable systems in India, starting with the four largest cities. "
Peled admitted that although India fairly aggressive schedule scan can slide a little in terms of timing, he was convinced that the task when finished, will soon make a significant difference in the pay-TV stations, and help curb the infamous "underreporting" of subscribers. "This will mean more income into the hands of pay-TV, which can be reinvested in better programming," he added.
NDS has recently won two businesses of cable operators in India (JAK Darsh and Communications). "This is another indication that small operators understand the need for security and greater transparency in the market," said Peled. NDS provides increased cable MSO Hathway and DEN and TataSky and Airtel Digital DTH.
He says the digitization of cable, such as satellite, which is able to remain strong. "The difference is that the satellite is the latest technology and capital to make new investments. The cable is sometimes limited, and does not help India's foreign investment limited. DTH is also present across the nation, and is also present in the most small villages. I see something as "expropriation" is some of the aggressive movements of both sides. I see consolidation happening, especially in some of the smaller cable operators who simply do not have the financial muscle to invest in digital, and grow. "
Peled said that local manufacturers of India set-top boxes are turning to cable boxes for as little as $ 20, and helping to maintain a realistic margin in a market that works with low ARPU. "Some cable operators now offer the channels of HDTV, as the HD channels do not have the same price that covers the cost of the submarines. So it is clear that there are people willing to pay more. I also DVR will drive the Indian market, as for DTH operators. "
Sue Taylor, VP / GM, NDS Asia Pacific, said: "India is expected to surpass the U.S. in the number of DTH homes in the next year and we are committed to helping operators to introduce next generation applications subscribers will continue to improve its offering. India as a leading provider of digital cable television, we are committed to developing a full line. Affordable, adaptable and ready for the future of the operators who wish to explore their networks to maintain a competitive edge "
